Weekly Wrap: Brand intimacy problems, and Citizens transforms its core
This week, MBLM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine. “We’ve created what we call a ‘data intelligence platform’ that pulls together information on our customers, but sometimes the analytics is the easy part,” said Beth Johnson, chief experience officer at Citizens. Find this and more in today’s edition of The Weekly Wrap, featuring JJ Hornblass, Bianca Chan, Rick Morgan and InterGen Data CEO Robert Kirk, for the week ending June 26, 2020.
Weekly Wrap - Week ending June 19, 2020
This week, Bank Innovation took a look a Verint report that ranked some of the country's biggest banks based on their crisis customer experience during the COVID-19 pandemic. Smaller banks, meanwhile, are pursuing standalone brands despite the fact that bigger banks have stumbled with their own digital offshoots. In startup news, Upgrade plans to move beyond its credit products by launching bank accounts sometime this quarter. The company received a $40 million from Santander InnoVentures this week and hit $1 billion in valuation.