Is B2B2C the Future of Fintech?

Finding customers quickly has become an overwhelming challenge for fintech startups. At the start of the fintech revolution, startups could mine social media to create customer relationships with an ever-expanding group of disaffected banking consumers. But competition -- from banks, as well -- has made that strategy more challenging. The new method of securing a customer base, ever-important in the fundraising game, is to find large corporates that offer large swaths of potential customers, without the hand-to-hand marketing combat of direct-to-consumer retail. In this podcast, we explore the B2B2C model of customer acquisition with Mark Zmarzly, founder of startup Hip Pocket, who is using B2B2C to catapult the company’s newly launched Hip Money app.

Finding customers quickly has become an overwhelming challenge for fintech startups. At the start of the fintech revolution, startups could mine social media to create customer relationships with an ever-expanding group of disaffected banking consumers. But competition -- from banks, as well -- has made that strategy more challenging. The new method of securing a customer base, ever-important in the fundraising game, is to find large corporates that offer large swaths of potential customers, without the hand-to-hand marketing combat of direct-to-consumer retail. In this podcast, we explore the B2B2C model of customer acquisition with Mark Zmarzly, founder of startup Hip Pocket, who is using B2B2C to catapult the company’s newly launched Hip Money app.
Fintech Unfiltered